11.0 Learning Outcomes
Learning Outcomes
- Define sales analytics.
- Discuss the different metrics that sales people and sales managers use.
- Outline the steps in conducting a sales analysis.
- Explain the different types of data analytics.
- Discuss the different types of dashboards and their purpose.
- List the five elements of a sales enablement strategy
- Define customer relationship marketing.
- Describe the importance of customer relationship marketing.
