Acknowledgements

This open textbook has been complied and adapted by Dhaval Motwani, in partnership with the OER Design Studio and the Library Learning Commons at Fanshawe College in London, Ontario This work is part of the FanshaweOpen learning initiative and is made available through a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License unless otherwise noted.

Attribution 

We would like to acknowledge and thank the following authors/entities who have graciously made their work available for the remixing, reusing, and adapting of this text:

• Marketing Principles (v. 2.0) by Andy Schmitz is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License, except where otherwise noted.
•  The Power of Selling is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
• Selling For Success 2e by NSCC and Saylor is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
•  Powerfull Selling (v. 1.0) by Andy Schmitz is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License, except where otherwise noted.
• Sales BA 121 by Lumen Learning is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
•  Communication in the Real World by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
•  Organizational Behaviour Old Version is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
• Principles of Marketing by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
• Human Resource Management by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
•  Human Resources Management – 2nd Ontario Edition by Elizabeth Cameron is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
•  Human Resources Management – Canadian Edition by Stéphane Brutus and Nora Baronian is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
• Marketing by Kim Donahue is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
•  Introduction to Human Resource Management – First Canadian Edition by Zelda Craig and College of New Caledonia is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
• Human Resource Management V2 by Ellen Mathein is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
•  PRDV217: Introduction to Sales by Saylor Academy is licensed under a Creative Commons Attribution 3.0 Unported License, except where otherwise noted.
•  Principles of Leadership & Management by Laura Radtke is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
•  Communication for Business Professionals by eCampusOntario is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
• Fundamentals of Business: Canadian Edition by Pamplin College of Business and Virgina Tech Libraries is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
• ORGANIZATIONAL BEHAVIOUR OLD VERSION by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
•  Organizational Behaviour by Seneca College is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.
• Engineering Economics by Schmid, B., Vanderby, S. is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
• Managerial Accounting by Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
• Accounting for Managers by  Freedom Learning Group &  Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
• ACCOUNTING AND ACCOUNTABILITY by Amanda White; Mitchell Franklin; Patty Graybeal; and Dixon Cooper is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
• Introduction to Operations Management by Mary Drane and Hamid Faramarzi is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.
•  Small Business Management  by Anonymous is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
•  Principles of Marketing – H5P Edition by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
• “Sales Analytics 101: Everything You Need To Know” by Shopify Staff is licensed under a Creative Commons Attribution 4.0 License unless otherwise noted.
•  Information Systems for Business and Beyond by Shauna Roch; James Fowler; Barbara Smith; and David Bourgeois is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
•  An overview to customer relationship management by Daniel Catalán-Matamoros is licensed under a Creative Commons Attribution License, except where otherwise noted.
•  Principles of Marketing by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
•  CORE PRINCIPLES OF INTERNATIONAL MARKETING by BABU JOHN MARIADOSS is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
•  Introduction to Marketing II (MKTG 2005) by NSCC and Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
•  Principles of Marketing by Lumen Learning is licensed under a Creative Commons Attribution license.

This book is a compilation of the resources listed above. Overall formatting changes to ensure ease of use and consistency were made. For more information see the list of changes made.

Collaborators 

• David Giesbrecht, Instructional Design Student
• Catherine Steeves, Quality Assurance 
• Freddy Vale, Graphic Designer
• Yuan Yue – Ancillary Resource Developer
• Wilson Poulter, Copyright Officer
• Raghav Bali, Library Data Specialist
• Carlie Forsythe, Research & Curriculum Librarian
• Shauna Roch, Project Lead