Chapter 5: Presentation Organization

37 Conclusion

image of a woman with short wavy hair and glassesReturning to Naiomi’s presentation to her potential client in the paper industry, what have you learned about organization and outlines that she might use to win the client?

  • What might be her purpose statement? Central Idea Statement?
  • What would be an appropriate pattern to use, based on her presentation’s context-audience-purpose?
  • What advice would you give her about her outline?

Check Your Understanding

Additional Resources

Listen to Leadership speaker Erin Meyer talk about the difference in communication styles in different societies. This presentation helps you deliver your message explicitly through words, rather than through feelings or assumptions.

The commercial site from Inc. magazine presents an article on organizing your speech by Patricia Fripp, former president of the National Speakers Association.

Read a straightforward tutorial on speech organization by Robert Gwynne on this University of Central Florida site.

View an eHow video on how to organize a speech. How does the advice in this video differ from organizing advice given in this chapter?

Read more about how to outline a speech on this site from John Jay College of Criminal Justice.

Learn more about how to outline a speech from the Six Minutes public speaking and presentation skills blog.


Arrangement – means order, the organization of visual (and verbal) elements.
Clarity – strategies that help the receiver (audience) to decode the message, to understand it quickly and completely.
Concise – being brief and direct in the visual and verbal delivery of your message.
Credibility – involves your qualities, capabilities, or power to elicit from the audience belief in your character.
Emphasis – stress, importance, or prominence—on some aspects of your speech.
Engagement – the relationship the speaker forms with the an audience.
Expectations – involve the often unstated, eager anticipation of the norms, roles and outcomes of the speaker and the speech.
Reference – involves attention to the source and way you present your information.
Tone – choice of words, your clothing, your voice, body language, the rhythm and cadence of your speech.

Chapter References

German, K. M., Gronbeck, B. E., Ehninger, D., & Monroe, A. H. (2012). Principles of public speaking. New York, NY: Routledge.

Kostelnick, C., & Roberts, D. (1998). Designing visual language: Strategies for professional communicators. Needham Heights, MA: Allyn Bacon.

Tucker, B., & Barton, K. (2016), Exploring public speaking: 2nd revision. Retrieved from

Wisse, J. (1989). Ethos and pathos: From Aristotle to Cicero. Amsterdam, Netherlands: Adolph M. Hakkert.


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