Chapter 1: Recreation and Leisure Becomes an Industry

1.5 The 4 Areas of the Recreation and Leisure Industry

The 4 areas of the Recreation and Leisure Industry can be further broken down into organization types and job titles that are associated with those organizations.

 

 

Active Living Active Living – Health, Wellness and Fitness

Organizations that offer services focused on improving and maintaining healthy living. The examples listed are found in London and/or Ontario region.

Types of Organizations Examples
Community service organizations

  • Boys and Girls Club London
  • Youth Opportunities Unlimited
  • N’Amerind (London) Friendship Centre
Health related organizations

  • Canadian Mental Health Assoc. (CMHA)
  • Alzheimer Society Southwest Partners
  • Parkwood Institute (SJHC)
Educational organizations

  • Fanshawe College
  • Western University
  • Therapeutic Recreation Ontario (TRO)
Corporate fitness services and facilities

  • Fitness Forum
  • GoodLife Fitness
  • Movati Athletic
Long Term Care and Retirement Residences

  • McCormick Home
  • Kensington Village
  • Oneida Long Term Care Centre
Manufacturing, retail, and wholesale trade related to active living (e.g. swimming pools, home-based exercise equipment, active apparel etc.).

  • Mountain Equipment Company (MEC)
  • Sport Chek
  • Hollandia Pools and Spas

Community Recreation Community Recreation 

Organizations that offer community-based spaces and programming. The examples listed are found in London and/or Ontario region.

Types of Organizations Examples
Public and community-based organizations, spaces, and centres that offer active and passive recreation opportunities

  • Stronach Community Recreation Centre
  • Earl Nichols Arena
  • YMCA of Southwestern Ontario
Commercial organizations that offer recreational opportunities

  • East Park London
  • The Factory
  • Western Fair District

Manufacturing, retail, and wholesale trade related to community recreation (e.g., suppliers of playground equipment, etc.).

  • Little Tikes Playground Equipment

Sports and Leisure Sports and Leisure 

Organizations that offer sporting and leisure activities, excluding professional athletes, musicians, artists etc. The examples listed are found in the London and/or Ontario region.

Types of Organizations Examples
Community and Provincial sport organizations

  • EMSA (Elgin and Middlesex Soccer Association)
  • West London Minor Hockey Association
  • Athletics Ontario

Community and Provincial leisure organizations

  • Ontario Field Ornithologists
  • London Community Orchestra
  • London Camera Club
  • Gateway Casinos London
Non-profit and Commercial offering access to sport and physical recreation to the public

  • BMO Centre
  • Sunningdale Golf & Country Club
  • Boler Mountain
Community and Provincial cultural organizations (museums, heritage sites, community theatres, community orchestra and music organizations)

  • The Grand Theatre
  • Museum London
  • Aeolian Hall
  • Museum of Ontario Archaeology
  • Fanshawe Pioneer Village
Manufacturing, retail, and wholesale trade related to amateur sport and leisure pursuits (e.g. equipment manufacture, sales, rentals, etc.).

  • Herm’s Sport Exchange
  • London’s Source for Sport

 

Outdoor Recreation Outdoor Recreation and Parks

Organizations that provide outdoor spaces, and activity opportunities in outdoor spaces. The examples listed are found in the London and/or Ontario region.

Types of Organizations Examples
Public, voluntary, and commercial parks, open spaces, and facilities for individual and group involvement in active and passive outdoor pursuits (e.g., picnics, hiking, camping, climbing, rafting, etc.).

  • Pinery Provincial Park
  • Lower Thames Valley Conservation Authority
  • Springbank Park
Guides and outfitters

  • Thames Valley Trail Association
  • Hike Ontario
  • Reelpro Fishing Charters
Provincial Recreation Associations

  • Ontario Parks Association
  • Ontario Camps Association
  • Ontario Recreational Canoeing and Kayaking Association
Tourism-related organizations around outdoor recreation & parks

  • Grand River Rafting Co.
  • Cotton Co ATV Snowmobile Tours (Burlington)
  • Backcountry Tours (Muskoka)
Manufacturing, retail, and wholesale trade related to outdoor recreation and parks (e.g., camping equipment, recreational vehicle trade - snowmobiles, RVs, etc.).

  • Nova Craft Canoe
  • London’s Paddle Shop
  • Pelee Wings Nature Store

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