4A Marketing Applications (Answers to Exercises)
Chapter 4: Marketing Applications (answers to exercises)
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4.1 Discounts
- N = $568.40; D$ = $411.60
- L = $800; D$ = $200
- N = $1,133.16; d = 42.625%; D$ = $841.84
- L=$500; d = 26.7904%; D$ =$133.95
- $259.97
- $24.32
- 31.985%
- $19.99
- d = 43.972%; L = $51.76
- L = $24; N = $13.92
- d = 62.8%; L = $700; D$ = $439.60
- d = 24%; N = $303.99; D$ = $96
- $1,025.10
- d = 63.14%; N = $29.49
- $1,194,553.06
- 2 years 216 days
- Reduced by 17.4154%
- a. 3%, b. $2.50
- a. 52.2328%; b. $3,073.82
- a. $74.99; b. $60.91; c. L = $78.74; N = $63.96; D$ =$14.78
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4.2 Markup
- S=$321.95; SBE =$236.95; M$=$133.53; MoC%=70.8683%; MoS%=41.4754%
- C=$653.59; SBE =$849.67; M$=$346.41; MoC%=53.0011%; MoS%=34.6413%
- C=$118.25; S=$301.53; E=$153.13; MoS%=60.7833%; SBE =$271.38
- M$=$96.25; P=$41.25; C=$178.74; SBE =$223.74
- C=$744.83; S=$1,284.83; P=$204.83; MoC%=72.5%; MoS%=42.0289%
- M$=81.60; S=$201.60; E=$51.36; MoS%=40.4762%; SBE =$171.36
- P=$175; S=$1,447.37; C=$1,172.37; MoC%=23.4568%; SBE =$1,272.37
- C=$220; S=$287.50; M$=$67.50; MoS%=23.4783%; MoC%=30.6818%
- $112.50
- 125%
- $27,996.79
- $57.05
- a. $733.03; b. $219.91; c. 53.3151%; d. $698.03
- a. $119.95; b. $40.85; c. 51.6435%; d. 34.0559%; e. 28.8887%
- $20.82
- $102.40
- 42.8571%
- $488.09
- a. $40.47; b. $21.79; c. $62.26; d. $14.51; e. $12.20; $2.31 reduction
- a. $12.65; b. $17.71; c. $0.63; d. MoS% = 28.5714%; e. C = $15.18; S = $21.25; P = $0.76; MoS% = 28.5647%
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4.3 Markdown
- D$=$153.95; Sonsale=$285.90
- S = $299.95; d = 33.3389%
- D$ = $275; d = 26.1905%
- Sonsale =$25,525; d=11.2945%
- S = $19,701.42; D$ = $6,501.47
- S=$319.42; Sonsale =$281.09
- Sonsale = $53.99
- D$ = $45; d = 52.9474%
- d = 14.9%
- S = $133.30; D$ = $93.31
- Sonsale = $384.99; S=$699.98
- d = 36.7893
- a.Ponsale =$2.59; b. P = $74.55;
- d = 10.9512%
- a.Sonsale =$1,519.05; b. Ponsale =$303.81; c. S = $2,025.40; d. P = $810.16
- Sonsale =$367.20
- a.Sonsale= $282.91; b. d = 29.2637%; c. MoS% = 23.8026%
- D = 32.4325%
- Sonsale =$1,680; b. MoS% when on sale = 32.8571%; c. Ponsale =$192.0
- a. Sonsale =$1,614.06; b. S = $2,152.08; c. M$ = $956.48; MoC% = 80%
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4.4 Merchandising
- M$=$50; C=$50; P=$38; SBE = $62; D$ = $33; Sonsale =$67
- S = $50; C = $20; E = $10; SBE = $30; MoC% = 150%; MoS% = 60%; d = 26%
- M$ = $18.75; S = $75; E = $11.25; SBE = $67.50; MoS% = 25%; D$ = $10.01; d= 13.346̅%
- E =$35.50; M$ = $56.99; P = $21.49; MoC% = 132.5348%; D$ =$10; Sonsale =$89.99
- P=$3.46; Ponsale =$0.46
- P=$17;Ponsale =$3.50
- C = $2.30; Coupon Redemption = $1
- S = $74.95; Rebate Redemption = $15
- a. M$ = $10.45; S = $19.95; P = $2.99; E = $7.46; MoS% = 52.381%, 9b. Sonsale=$15.96; D$=$3.99; M$onsale =$6.46; MoS%onsale =40.4762%
- a. P = $1.36; b. Ponsale =$0.51; c. SBE = $1.48
- S=$425;Sonsale =$225
- Ponsale =$1.17
- Ponsale =$0.08; The promotion is profitable and generates a total profit of $0.08 × 300,000 =$24,000
- Ponsale =-$1.10; The promotion is not profitable and generates a loss of $1.10 × 50,000 =$55,000
- a.E = $2,250; b. M$ = $4,500; c. S = $19,500; d. MoS% = 23.0769%; e. Sonsale=$17,550; f. D$ = $1,950; g. Ponsale =$250; h. MM = $3,768.75
- a. Use the coupon; b. Increase in profit = $3,980
- Choose Supplier 2 since $75.85 more profit is earned.
- Sonsale =$720
- Ponsale =$6.06
- a. E = $16.00; b. P = $27.99; c. M$ = $43.99; d. MoS% = 54.9944%, e. MoC% = 122.1944%, f. Sonsale =$55.99; g. D$ =$24.00; h. Ponsale =$3.99; i. MM = $41.59