9.0 Learning Objectives

Learning Objectives

By the end of this chapter, you will be able to:

  • Investigate what persuasion looks like in a business communication context.
  • Explain the ways that people’s needs motivate them.
  • Apply the rhetorical triangle (ethos, pathos, and logos) to persuasive situations.
  • Apply the Spectrum of Allies to persuasive strategies.

 

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Organizational Business Communication Copyright © 2021 by Arley Cruthers is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

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