6.10 Key Takeaways
Many new communicators want a cheatsheet of different best practices for different platforms. Unfortunately, this isn’t possible. Platforms change, new platforms emerge, and every organization will require a slightly different strategy. By applying the basics of communications, however, you’ll be able to make smart decisions that will help your organization achieve its goals.
Key Takeaways
- Visual design is important because people don’t read workplace documents for fun. Your job is to make documents as readable and usable as possible.
- Before you design your document, define your purpose and think about your audience.
- To make sure that everyone can benefit from your graphics, consider accessibility.
- Gestalt Theory helps us to think about how the document functions as a whole. The six principles of Gestalt Theory are: similarity, continuation, closure, proximity, figure/ground segregation and symmetry.
- When designing charts and graphs, think about what relationship you’re trying to show.
- It’s important to revise graphics and other document design elements.
- Social media is a key piece of many businesses’ marketing, customer service and communication strategies.
- Before you communicate on social media, use the CMAPP model to make sure that you are being effective.
Attribution
“Chapter 12: Key Takeaways” and “Chapter 15: Key Takeaways” from Business Writing For Everyone by Arley Cruthers are licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.
