3.0 Learning Objectives

By the end of this chapter, you will:

• Identify how a piece’s tone can impact how successfully the message is received.
• Recognize strategies to write more clearly and concisely, creating coherent and effective paragraphs.
• Define plain language.
• Examine inclusive language.
• Describe ‘writing voice’ and how to stay true to yours while still being successful in a business context.
• Recognize some strategies for organizing your ideas using headings, subheadings and bullet points.
• Investigate the strategy of ‘reverse outlining’ to test how well-organized your draft is.