6.9 Social Media Communication in Action: Special K Cereal
Exercise: Special K Cereal
Let’s examine how one cereal brand, Special K, uses social media. Explore the following graphics and see what similarities and differences you can note. As you do so, ask yourself why the social media team has made their decisions. Some questions to ask are:
- How do you think the audiences differ across platforms?
- What similarities exist across platforms?
- What differences exist across platforms?
- How do the different platforms use colour?
- What do you think the purpose of each platform is. What real-world effects are they trying to create?
- What platforms do you think the social media team devotes the most time to? Why?
Explore the image hotspots to learn how the Special K social media team uses Facebook. You can also visit their Facebook page directly.
Explore the image hotspots to learn how the Special K social media team uses Twitter. You can also visit their Twitter account directly.
Explore the image hotspots to learn how the Special K social media team uses Instagram. You can also visit their Instagram account directly.
Explore the image hotspots to learn how the Special K social media team uses Pinterest. You can also visit their Pinterest page directly.
Attribution
“Social Media Communication in Action: Special K Cereal” from Business Writing For Everyone by Arley Cruthers is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.
Screenshots from the Special K Facebook page, Twitter Feed, Instagram page and Pinterest © Kellogg’s are included under fair dealing for educational purposes.
