Introductory Questions

1. What words would you use to describe this organization? Give examples of each word.

2. What are you most proud of at this organization?

Purpose Questions

3. What is the purpose of this organization?

4. Why is the work you do important? (Ask this question up to five times in an interview.)

5. How are you making a difference to society through your work?

6. What is your contribution to society through your work?

Philosophy Questions

7. What special attribute does the founder/leader possess that has influenced the character of the organization? Explain.

8. Describe the ideals that drove the founding of this organization.

9. What value is fundamental and distinctive to this organization since its founding? Give examples.

10. What makes this organization feel different or unique from our competitors?

11. Describe the personality or character of this organization.

12. What is central to who we are as an organization that should never change?

Strategic Priorities Questions

13. What should the organization focus on and pay attention to?

14. To effectively achieve our strategy, what principles should guide how we work? Explain.

15. What key values, if followed, would help this organization compete and thrive?