4.4 Vulnerability in Leadership

Introduction

Vulnerability research was popularized by Dr. Brené Brown through her years of research on shame. Utilizing vulnerability on a day-to-day basis can “demonstrate transparency and an openness to emotional exposure” (Lopez, 2018, ix) with others. This chapter aims to dive deeper into the measure of vulnerability as well as how it is closely related to trust, courage, self-awareness, and three leadership styles: authentic, ethical, and transformational.


Watch this video: “The power of vulnerability” by Brené Brown [Time: 20:49](Transcript Available).


Vulnerability: Definition and Myths

Definitions of vulnerability among researchers vary but include similar components of putting trust in another (Lapidot et al., 2007), acknowledging failure (Ito & Bligh, 2017), and risking emotional exposure (Crouch, 2016; Brown, 2012a). Displaying vulnerability can also be a chance to embrace changes and challenges while feeling safe enough to acknowledge failure (Ito & Bligh, 2017). Vulnerability is emotional exposure (Brown, 2012a) that threatens the loss “of our own sense of self” (Crouch, 2016, p. 41). Cléro (2018) adds that “vulnerability should be differentiated from weakness or from the frailty that results from it” (p. 6). Brown goes on further to state that “we think about vulnerability as a dark emotion. We think of vulnerability at the core of fear and shame and grief and disappointment, things that we do not want to feel” (Brown, 2012a). Yet facing the difficult “dark emotion” can lead to “every positive emotion that we need in our lives: love, belonging, joy, empathy” (Brown, 2012a).

Vulnerability is “the emotion we experience during times of uncertainty, risk, and emotional exposure” (Brown, 2018, p. 19).

“When a leader embraces failure and shares vulnerability with humility, followers are able to connect with the leader at an emotional level and are more likely to share feelings of vulnerability themselves” (Ito & Bligh, 2017, p. 67). Some examples of actions that a vulnerable leader might take include reaching out to an employee with an ill child or family member, checking in with a coworker who experienced a recent loss, or taking responsibility for a mistake at work (Seppälä, 2014). “Collaboration, then, as a way to be morally accountable, requires a deep understanding of vulnerability: the generosity, humility, and patience needed to work through conflicts, misunderstandings, and miscommunications” (Pignatelli, 2011, p. 223).

In her book, The Power of Vulnerability, Brown identifies four myths regarding vulnerability, and then adds two more in Dare to Lead for a total of six:

  1. Vulnerability is a character defect and weakness (Brown, 2012a).
  2. “I don’t do vulnerability” (Brown, 2012a).
  3. “That we can create a culture in our family, in our work, and our big culture that we live in even and that we can do this alone” (Brown, 2012a).
  4. “You can trust without vulnerability. It’s a very chicken/egg proposition” (Brown, 2012a).
  5. “Trust comes before vulnerability” (Brown, 2018, p. 29).
  6. “Vulnerability is disclosure” (Brown, 2018, p. 34).

Vulnerability and Trust

Vulnerability directly involves the issue of trust (Brown, 2012a). Leaders “must be truthful and consistent in their behavior and must not arbitrarily disregard employees’ suggestions and opinions on a regular basis” (Thrash, 2012, p. 4). The best place to work “is one where employees trust the people they work with, have pride in the work they do, and enjoy the people they work with” (Bush & Lewis-Kulin, 2018).

One leadership theory that directly relates to vulnerability and trust is the leader-member exchange theory. This is the theory “that leaders form relationships with their subordinates that fall into two broad groups: an in-group characterized by strong exchange relationships, and an out-group that lacks solid leader connections” (Miller, 2013). Members of the in-group tend to be high-performing employees who take on more responsibility and make greater contributions to an organization (Lunenburg, 2010). The leader takes more risks with members of the in-group, as higher risks correlate to a higher level of trust in the employee (Scandura & Pellegrini, 2008). Yet Scandura and Pellegrini found that a leader’s trust is still vulnerable in relationships with in-group members (2008). It is possible the severity of the risk could be underestimated, leading to “a false expectation about the vulnerability of the leader” (Brower et al., 2000, p. 241).

Vulnerability and Courage

“Vulnerability is our most accurate measure of courage. To be vulnerable, to let ourselves be seen is incredibly difficult” (Brown, 2012a). “Courage is contagious. To scale daring leadership and build courage in teams and organizations, we have to cultivate a culture in which brave work, tough conversations, and whole hearts are the expectation, and armor is not necessary or rewarded” (Brown, 2018, p. 12). Brown notes that courage is part of one of the big paradoxes with vulnerability, “It’s the first thing I look for in you but it’s the last thing I want you to see in me. In you, it’s courage, in me, it’s inadequacy. In you, it’s strength and lovability, in me, it’s shame” (2012a).

Vulnerability and Authenticity/Self-Awareness

“How much we know ourselves is extremely important, but how we treat ourselves is the most important” (Brown, 2012a). As we grow up, “we experience pain, and shame, and struggle with worthiness, we shut down parts of ourselves. And we shut down those things that make us vulnerable” (Brown, 2012a). “If I have never expected my closest family members to emotionally support or connect with me, then I am unfamiliar with the experience of being emotionally vulnerable; being encouraged to do so would likely feel prohibitive and foreign” (Chenfeng et al., 2016, p. 562). “When individuals feel less vulnerable or more secure in their relationships with others, they are more likely to let others see them for who they really are” (Oc et al., 2020, p. 4).

Sané Bell wrote: “when I lack self-awareness as a leader and when I’m not connected with the intentions driving my thoughts, feelings, and actions, I limit the perspective and insights that I can share with the people I lead” (Brown, 2018, p. 179). “Leaders need to be authentic for their displays of humility to be effective” (Oc et al., 2020, p. 19). “Authenticity draws attention to who a leader is—whether framed in terms of identity, character, personality, or any other construct of selfhood” (Tomkins & Nicholds, 2017, p. 6). Sedikides, Slabu, Lenton, & Thomaes define authenticity as the “sense or feeling that one is in alignment with one’s true or genuine self” (as cited in Oc et al., 2020, p. 1).

Avolio and Gardner (2005) describe authentic leaders as “self-aware and self-regulating individuals, whose beliefs and behaviors are anchored by a commitment to their ‘true self’” (as cited in Tomkins & Nicholds, 2017, p. 6). “When leaders engage in reflective practices, their own goals and performance are likely to thrive” (Seefeld, 2016, p. 54). Kezar, Carducci, & Contreras-McGavin (2006) explain that “successful leaders are authentic and behave with consistency, can read the emotions of others, and attend to the emotional aspects of the organization” (as cited in Seefeld, 2016, p. 36).

Wallace and Tice (2012) note that an individual’s desire to be socially accepted can affect whether they act authentically (Oc et al., 2020). Individuals often show an inauthentic version of themselves at work and may opt to do so because they feel vulnerable (as cited in Oc et al., 2020, p. 3). “At the same time, our capacity and need to take an action and demonstrate initiative speaks, equally, to our vulnerability and fragility, to the very real risk of inflicting both intended and unintended pain” (Pignatelli, 2011, p. 225).

Vulnerability and Gender/Identity

Fletcher (2004) reflects that traditional leadership characteristics tend to be masculine “such as individualism, control, assertiveness, and skills of advocacy and domination” while more modern characteristics are considered feminine “such as empathy, community, vulnerability, and skills of inquiry and collaboration” (p. 650). While people may instinctively think of the masculine traits when describing a leader, an effective leader needs to have an “androgynous combination of feminine and masculine traits” (Hoyt, 2010, p. 486), where men display slightly less assertiveness and women slightly more integrity . Gardner (2011) finds “authenticity carries masculine connotations in connection with the Enlightenment’s rational subject” while Tomkins and Simpson (2015) note, “it can also be feminine, especially when the discourses of authentic and caring leadership are interwoven” (Tomkins & Nicholds, 2017, p. 20).

When discussing the myth of vulnerability as a weakness and that people don’t “do vulnerability,” Brown (2012a) notes that statement is “normally followed up by a gender comment or a professional comment” such as “I don’t do vulnerability, I’m a dude” . “Encouraging leader humility in the workplace may not be an easy task given that many organizational leaders fear that expressing humility demonstrates a lack of competence to others” (Oc et al., 2020, p. 21).

“Despite being underrepresented, women are perceived to have more desirable leadership qualities than men” (Seefeld, 2016, p. 41). Bass (1990) notes that “women are more likely than men to adjust or ‘modify’ their leadership characteristics as they move up or down the hierarchical leadership ladder” (Seefeld, 2016, p. 100). Schreiber (2002) notes that “women continue to have perceptions about their position(s) in higher education, embracing a collaborative leadership style that can be misunderstood or disrespected, and at times, feeling out of sync with some male-dominated administrations” (as cited in Seefeld, 2016, p. 100).“We ask [men] to be vulnerable, we beg them to let us in, and we plead with them to tell us when they’re afraid, but the truth is that most women can’t stomach it. In those moments when real vulnerability happens in men, most of us recoil with fear and that fear manifests as everything from disappointment to disgust” (Brown, 2012b, p. 95).

Even more underrepresented are individuals who identify as non-binary (male or female). It is helpful that there is information that addresses an “androgynous combination of feminine and masculine traits” (Hoyt, 2010, p. 486), however, it is important to remember that these findings are not inclusive of all organizational members and that leaders need to update their own knowledge base as new research becomes available.

Leadership Styles

While there are numerous leadership theories and styles, Copeland (2016) found values-based leadership styles to be most effective in her research, namely authentic, ethical, and transformational leadership styles (p. 79). These three styles of leadership all involve some level of risk and will be featured in the study.

Authentic Leadership

Authentic leadership has been described as “the process whereby leaders are aware of their thoughts and behaviors within the context in which they operate” (Maximo et al., 2019, p. 2). Walumbwa et al. (2008) outline the components of authentic leadership as self-awareness (a leader’s understanding of themselves including strengths and weaknesses), balanced processing (a leader’s ability to make objective decisions after weighing all the evidence), and relational transparency (a leader’s strength in communicating honest and genuine information as well as opinions) (Maximo et al., 2019, p. 2).

Michie and Gooty (2005) noted that emotions directed toward others motivate authentic leaders “to behave in ways that reflect self-transcendent values” (Avolio & Gardner, 2005, p. 318). For example, gratitude and appreciation (other-directed emotions) would be motivators for an authentic leader to model values of honesty and loyalty (Avolio & Gardner, 2005, p. 318).

While these components/traits are essential for an authentic leader, authentic leaders also have a significant impact on their organization and their followers (Maximo et al., 2019); thus, authentic leadership should focus on the relationship between the leader and the follower too (Avolio & Gardner, 2005). Authentic followers are likely to display the same behaviors and traits described above, paralleling those exhibited by their authentic leader (Avolio & Gardner, 2005). Followers may also show “increased levels of trust and a stronger willingness to cooperate” (Maximo et al., 2019, p. 3).

As with any relationship based on trust, both parties take a risk in being vulnerable (Maximo et al,. 2019). Detert and Burris (2007) find that employees or followers may not take the risk “if they perceive these risks to result in negative consequences” or if they cause embarrassment (Maximo, et al., 2019, p. 3).

Ethical Leadership

Brown et al. (2005) define ethical leadership as “the demonstration of normatively appropriate conduct through personal actions and interpersonal relationships, and the promotion of such conduct to followers through two-way communication, reinforcement, and decision-making” (p. 120). Kaptein (2019) adds that an ethical leader is not just a moral person and manager but also a “moral entrepreneur who creates new norms” (p. 1136). This entrepreneurship should lead to the “development of both society and the trust of stakeholders” (Kaptein, 2019, p. 1136). Brown and Treviño (2014) find that “leaders who have had ethical role models are more likely to become ethical leaders” (Kaptein, 2019, p. 1135).

A leader needs to be “perceived as attractive, credible, and legitimate” in order to be an effective and influential ethical leader (Brown et al., 2005, p. 120). Kalshoven et al. (2011) also find that ethical leaders tend to be agreeable and conscientious (Kaptein, 2019). Brown et al. (2005) studied how MBA students described a leader they perceived as ethical. The results included a leader who listens, keeps their followers’ best interests in mind, is a role model when it comes to ethics, applies discipline when ethics are violated, makes fair decisions, and can be trusted (Kaptein, 2019).

Kaptein (2019) argues that ethical leadership is even an important part of transformational and authentic leadership “because ethics lies at the heart of leadership” (p. 1136).

Transformational Leadership

Bass and Riggio (2006) describe transformational leadership as motivating others through a common mission or challenge that empowers followers and encourages them to develop as leaders (p. 3). Transformational leaders tend to have more satisfied, committed followers with elevated work performances (Bass & Riggio, 2006). This style of leadership addresses “the follower’s sense of self-worth” (Bass & Riggio, 2006, p. 4). Carleton, Barling, and Trivisonno (2018) also found a strong connection between a leader’s trait mindfulness and their positive actions as a transformational leader.

The components of transformational leadership include idealized influence (acting as a strong role model), inspirational motivation (motivating others through a shared vision or common goal), intellectual stimulation (encouraging followers to find creative and innovative solutions), and individualized consideration (paying attention to each follower’s needs and adjusting mentoring strategies to fit those needs) (Bass & Riggio, 2006). Individualized consideration is most important when it comes to vulnerability as it “involves leaders creating relationships with followers that demonstrate care and attention with follower’s needs and emotions” (Simonis, 2015, p. 7). A leader who applies individualized consideration tends to build relationships with a greater level of trust (Simonis, 2015).

A concern regarding transformational leadership is that a leader could lead their followers astray with “destructive” and “selfish” motivations, making a leader’s authenticity vital in a successful relationship (Bass & Riggio, 2006, p. 4).

Ethics in Practice

Uber’s Need for an Ethical Leader

Almost since its initial founding in 2009 as a luxury car service for the San Francisco area, controversy has followed Uber. Many complaints are against the tactics employed by the company’s founder and former CEO, Travis Kalanick, but the effects are found throughout the business and its operations.

In 2009, UberBlack was a “black car” service, a high-end driving service that cost more than a taxi but less than hiring a private driver for the night. It wasn’t until 2012 that the company launched UberX, the taxi-esque service most people think of today when they say “Uber.” The UberX service contracted with private drivers who provided rides in their personal vehicles. A customer would use Uber’s smartphone app to request the ride, and a private driver would show up. Originally launched in San Francisco, the service spread quickly, and by 2017, Uber was in 633 cities. The service was hailed by many as innovative and the free market’s answer to high-priced and sometimes unreliable taxi services. But Uber has not been without its critics, both inside and outside of the company.

In 2013, as the UberX service spread, some UberBlack drivers protested at the company’s headquarters complaining about poor company benefits and pay. They also claimed that competition from the newly launched UberX service was cutting into their sales and undermining job security. Kalanick rebuffed the protests, basically calling the complaints sour grapes: most of the protestors had been laid off earlier for poor service (Lawler, 2013). Controversy also arose over the use of contract drivers rather than full-time employees. Contractors complained about a lack of benefits and low wages. Competitors, especially taxi services, complained that they were being unfairly undercut because Uber didn’t have to abide by the same screening process and costs that traditional yellow taxi companies did. Some municipalities agreed, arguing further that Uber’s lack of or insufficient screening of drivers put passengers at risk.

Uber quickly generated a reputation as a bully and Kalanick as an unethical leader (Ann, 2016). The company has been accused of covering up cases of sexual assault, and Kalanick himself has been quoted as calling the service “Boob-er,” a reference to using the service to pick up women (Ann, 2016). Uber has been criticized for its recruiting practices; in particular, it has been accused of bribing drivers working for competitors to switch over and drive for Uber (Ann, 2016). The company was also caught making false driver requests for competing companies and then canceling the order. The effect was to waste the other driver’s time and make it more difficult for customers to secure rides on the competing service (D’Orazio, 2014). Susan J. Fowler, the former site reliability engineer at Uber, went public with cases of outright sexual harassment within Uber (Fowler, 2017). Former employees described Uber’s corporate culture as an “a**hole culture” and a “‘Hobbesian jungle’ where you can never get ahead unless someone else dies.” (Wong, 2017) One employee described a leadership that encouraged a company’s practice of developing incomplete solutions for the purpose of beating the competitor to market. Fowler went so far as to compare the experience to Game of Thrones, and other former employees even consider “making it” at Uber a black mark on a resume (Wong, 2017).

In terms of social acrimony and PR disasters, arguably caused or even encouraged by leadership, Uber’s rise to notoriety has arguably been more bad than good. In June 2017, Kalanick made one too many headlines and agreed to step down as the company’s CEO.

Exercises

  1. In the summer of 2017, Transport of London (TfL) began proceedings to revoke Uber’s permit to operate in London. How do think Uber’s poor corporate reputation may have been a factor in TfL’s thinking?
  2. What steps do you think Uber’s new CEO, Dara Khosrowshahi, needs to take to repair Uber’s reputation?
  3. Despite Uber’s apparent success in launching in multiple markets, it continues to post quarterly losses in the millions and shareholders effectively subsidize 59 percent of every ride (https://www.reuters.com/article/us-uber-profitability/true-price-of-an-uber-ride-in-question-as-investors-assess-firms-value-idUSKCN1B3103). How is this an outworking of Uber’s overall corporate culture?

Vulnerability in Leadership” by Melissa Plante in Cultivating Your Leadership Skills by Graduate Studies, Granite State College is licensed under a Creative Commons Attribution 4.0 license , except where otherwise noted.

Uber’s Need for an Ethical Leader” in Organizational Behaviour by Open Stax is licensed under a Creative Commons Attribution 4.0 license , except where otherwise noted.

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4.4 Vulnerability in Leadership Copyright © 2022 by Laura Radtke is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.