11.1 Introduction to Leading Innovation and Change
What’s in it for Me?
Reading this chapter will help you do the following:
- Explain what creativity has to do with business.
- Outline why innovation is vital to an organization.
- Analyze why some organizations fail at innovation.
- Describe how social networks can increase the likelihood of organizational innovation.
- Determine what causes organizations to change.
- Explain how leaders can encourage change.
- Describe how leaders can create an innovative culture in the workplace.
- Outline how employees can be rewarded for innovation and creativity.
- Determine how a strategic business partner or co-creation may help a company innovate.
- Compare how company structure can support or hinder innovation.
- Analyze why some organizations fail at innovation.
