13.5 Preparing Your Speech to Inform
Now that you’ve reviewed issues central to the success of your informative speech, now it it time to get to work and plan your presentation.. Here are five final suggestions to help you succeed.
- 13.5.1: Start with What You Know
- 13.5.2: Consider Your Audience’s Prior Knowledge
- 13.5.3: Adapting Language and Technical Terms
- 13.5.4: Using Outside Information
- 13.5.5: Presenting Information Ethically
- 13.5.6: Sample Informative Presentation
13.5.1: Start with What You Know
Regardless of where you draw the inspiration, it’s a good strategy to start with what you know and work from there. You’ll be more enthusiastic, helping your audience to listen intently, and you will be more confident and motivated to do the work.
13.5.2: Consider Your Audience’s Prior Knowledge
The audience will want to learn from you, not hear everything they have heard before. Think about age, gender, and socioeconomic status, as well as your listeners’ culture or language.
In the same way, when you prepare a speech in a business situation, do your homework. Access the company website, visit the location and get to know people, and even call members of the company to discuss your topic. The more information you can gather about your audience, the better you will be able to adapt and present an effective speech.
13.5.3: Adapting Language and Technical Terms
Define and describe the key terms for your audience as part of your speech and substitute common terms where appropriate. Your audience will enjoy learning more about the topic and appreciate your help with difficult language as you present your speech.
13.5.4: Using Outside Information
Even if you think you know everything there is to know about your topic, using outside sources will contribute depth to your speech, provide support for your main points, and even enhance your credibility as a speaker. Depending on the given task, it can be useful to use outside information as long as you clearly cite your sources and do not present an author’s writing or research as your own.
13.5.5: Presenting Information Ethically
An important but often unspoken expectation of a speaker is that she/he will be ethical. An ethical speaker expresses respect for listeners by avoiding prejudiced comments against any group, and by being honest about the information presented, including information that may contradict the speaker’s personal biases. An ethical speaker also admits it when he/she does not know some information or the answer to a question. Ethical communication is one key to success, as it builds a healthy relationship where the audience needs are met. When presenting information ethically, consider the following:
13.5.5.1: Reciprocity
Reciprocity, or a relationship of mutual exchange and interdependence, is an important characteristic of a relationship, particularly between a speaker and the audience. Communication involves give and take, and in a public speaking setting, don’t forget that the audience is also communicating in terms of feedback with you. You have a responsibility to attend to that feedback, and develop reciprocity with your audience.
13.5.5.2: Mutuality
Mutuality means that you search for common ground and understanding with the audience, establishing this space and building on it throughout the speech. This involves examining viewpoints other than your own and taking steps to insure the speech integrates an inclusive, accessible format.
13.5.5.3: Open Mindedness
Being open-minded is an expression of one’s willingness to examine diverse perspectives. Your audience expects you to state the truth as you perceive it, with supporting and clarifying information to support your position, and to speak honestly. They also expect you to be open to their point of view and be able to negotiate meaning and understanding in a constructive way. This may include taking the perspective that being different is not inherently bad, and that there is common ground to be found with each other.
13.5.5.4: Honesty
Honesty, or truthfulness, directly relates to trust, a cornerstone in the foundation of a relationship with your audience. Without trust, a relationship will not open and develop the possibility of mutual understanding. You want to share information and the audience hopefully wants to learn from you. If you only choose the best information to support only your point and ignore contrary or related issues, you may turn your informative speech into a persuasive one with bias as a central feature.
13.5.5.5: Respect
Respect should be present throughout a speech, demonstrating the speaker’s esteem for the audience. Respect can be defined as an act of giving and displaying particular attention to the value you associate with someone or a group. Displays of respect include making time for conversation, not interrupting, and even giving appropriate eye contact during communication activities.
13.5.5.6: Avoid Exploitation
Finally, when we speak ethically, we do not intentionally exploit one another. Exploitation means taking advantage, using someone else for one’s own purposes. Perceiving a relationship with an audience as a means to an end and only focusing on what you get out of it, will lead you to treat people as objects. The temptation to exploit others can be great in business situations, where a promotion, a bonus, or even one’s livelihood are at stake.
Consider the above ethical principles when preparing a presentation or speech.
Read and think about the example below. What do you think? How should this workplace situation be handled based on the ethical principles discussed?
Suppose you are a bank loan officer. Whenever a customer contacts the bank to inquire about applying for a loan, your job is to provide an informative presentation about the types of loans available, their rates and terms. If you are paid a commission based on the number of loans you make and their amounts and rates, wouldn’t you be tempted to encourage them to borrow the maximum amount they can qualify for? Or perhaps to take a loan with confusing terms that will end up costing much more in fees and interest than the customer realizes? After all, these practices are within the law; aren’t they just part of the way business is done? If you are an ethical loan officer, you realize you would be exploiting customers if you treated them this way. You know it is more valuable to uphold your long-term relationships with customers than to exploit them so that you can earn a bigger commission.
1.3.5.6: Sample Informative Presentation
Here is a generic sample speech in outline form with notes and suggestions.
13.5.6.1: Attention Getter
Show a picture of a tomato and a goldfish and ask the audience, “What do these have in common?”
Tomato on Two Forks licensed: CC0 Public Domain
Underwater Aquarium Goldfish from Pixabay Licensed as Free for Commercial Use
13.5.6.2: Introduction
- Briefly introduce genetically modified foods.
- State your topic and specific purpose: “My speech today will inform you about genetically modified foods that are increasingly part of our food supply.”
- Introduce your credibility and the topic: “My research on this topic has shown me that our food supply has changed but many people are unaware of the changes.”
- State your main points: “Today I will define genes, DNA, genome engineering and genetic manipulation, discuss how the technology applies to foods, and provide common examples.”
13.5.6.3: Body
- Information: Provide a simple explanation of the genes, DNA and genetic modification in case there are people who do not know about it. Provide clear definitions of key terms.
- Genes and DNA
- Genome engineering and genetic manipulation
- Case study: In one early experiment, GM (genetically modified) tomatoes were developed with fish genes to make them resistant to cold weather, although this type of tomato was never marketed.
- Highlight other examples.
13.5.6.4: Conclusion
- Reiterate your main points and provide synthesis, but do not introduce new content.
- State your main message (what you want to audience to remember most). “Genetically modified foods are more common in our food supply than ever before.”
In preparing an informative speech, use your knowledge and consider the audience’s knowledge, avoid unnecessary jargon, give credit to your sources, and present the information ethically.
