14.1 Introduction

Ahmad is passionate about personal health and wellness and is planning on using his knowledge to develop a speech to help persuade some fellow colleagues to start a regular exercise program. As you read through this chapter, consider how Ahmad might adapt his planning and delivery to help persuade some of his colleagues to lead a healthier lifestyle.

Consider how often people want you to agree with them and/or change your behaviour. When you watch television, advertisements reach out for your attention, whether you watch them or not. When you use the Internet, pop-up advertisements often appear. Most people are surrounded by persuasive messages. Mass and social media in the 21st century have had a significant effect on persuasive communication. This chapter is about how to communicate with persuasion and how to convince others to consider your point of view.