Chapter 6: Electronic Communication
Social media started as a means of enhancing people’s social lives, but it exceeded that purpose a long time ago. Virtually every business, health care service, and non-governmental organization has some sort of internet presence. These organizations use social media channels to communicate their brand or their values to the outside world. Even those few organizations that don’t run their own Twitter or Instagram account are sure to appear on other people’s review accounts or websites. Of course, our reliance on electronic communication doesn’t end there. Other channels of electronic communication–most notably email–are a day-to-day fact of school, work, and personal life. This doesn’t mean that we can afford to take electronic communication for granted. Even the smallest text deserves the same kind of communication consideration that we give more formal, traditional kinds of writing and speaking.
