8 Module Conclusion


In this introductory module, you first learned that despite the proliferation of technology and change, some essentials of effective communication remain the same.

You learned the working definition of communication and the theory of the communication process. With this knowledge in hand, you went on to learn about getting to know your audience. You used the AUDIENCE tool to test your knowledge and practise your skills in tailoring your message to your audience’s needs.

You then turned your attention to the best way to reach your audience by examining communication channels. You learned about the foundational channels, digital channels, the flow of information, and information richness. You developed the skills to determine the best channel for your audience and message.

You discovered that to tailor your messaging effectively, your choice of words and approach matters. You studied and applied the five principles of plain language to make your messages clear and concise.

You explored the ways that visuals make powerful communication tools, learning about different types of visuals and the best situations in which to use them. You also learned how to source and attribute images ethically with a better understanding of copyright, as well as licensing options, such as Creative Commons. You also gained valuable practice with layout and visual formatting to add impact and clarity.

Closing the communications loop, you took an in-depth look at the value and various forms of feedback. You learned that by incorporating feedback effectively, you create a loop that allows you to further fine-tune your message to your audience’s needs and expectations.

Now that you have been well grounded in the foundations of communication, you are ready to put your skills to the test. Complete the end-of-module assessments to be sure you are ready to move on to the Writing module, or consult the Discovery Tool to find the next stop on your professional communication journey.

Attribution Statement (Conclusion)

This conclusion is a remix containing content from a variety of sources published under a variety of open licenses, including the following:

Chapter Content

  • Original content contributed by the Olds College OER Development Team, of Olds College to Professional Communications Open Curriculum under a CC-BY 4.0 license


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Professional Communications Copyright © by Olds College is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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