Chapter 3: Consumer Behaviour: How People Make Buying Decisions
Chapter Outline
3.1 Factors that Influence Consumer’s Buying Behaviour
3.2 Low Involvement vs High Involvement Buying Decisions
License
Principles of Marketing Copyright © 2022 by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.