Book Title: Principles of Marketing
Subtitle: Canadian Edition
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Book Description: Principles of Marketing - Canadian Edition teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. This text includes over 75 interactive H5P activities as well as key terms at the end of each chapter.Book Analytic Dashboard
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Book Source
This book was cloned from a source that is no longer available. The source URL was https://opentextbc.ca/principlesofmarketingh5p. This book may differ from the original.
License
Principles of Marketing Copyright © 2022 by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Subject
Sales and marketing management
Metadata
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Principles of Marketing Copyright © 2022 by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Principles of Marketing – Canadian Edition was adapted from Principles of Marketing – H5P Edition (2022) which was adapted from Principles of Marketing, originally published in 2010 by a publisher who has requested that they and the original author not receive attribution. In 2015, the book was republished by University of Minnesota Libraries, who reformatted the original text and replaced some images and figures to make the resulting whole more shareable, but did not significantly alter the content. In 2022, the H5P Edition was published by BCcampus. This edition includes over 75 interactive H5P activities by Biggi Weischedel, which are licensed under a CC BY-NC 4.0 licence. In addition, BCcampus updated broken links, replaced or removed broken images or videos, fixed formatting issues, and remediated the book for accessibility. In this version, the book was updated to include key terms at the end of each chapter, and work was done on the overall format and chapter references.
Cover Image: “Shopping on Aisle Eight” by arbyreed CC-BY-NC-SA 2.0