Versioning History

This page provides a record of edits and changes made to this book since its initial publication. Whenever edits or updates are made in the text, we provide a record and description of those changes here. If the change is minor, the version number increases by 0.01. If the edits involve substantial updates, the version number increases to the next full number.
The files posted by this book always reflect the most recent version.

Version Date Change Details
1.0 2010 Book published by a publisher that has requested they and the original author not receive attribution.
2.0 2015 Book published by University of Minnesota Libraries.
  • Book moved to and reformatted in Pressbooks
  • Replaced some images and figures
3.0 2022 H5P Edition published by BCcampus.
  • Inserted over 75 interactive H5P activities.
  • Replaced or removed broken links, images, and videos.
  • Reformatted the book for accessibility and to align with BCcampus style guidelines (in progress).
1.0 First CDN 2022 Key Terms and Formatting
  • Book re-formatted
  • References re-formatted in APA
  • Images added to Media Library
  • Key Terms Added



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Principles of Marketing Copyright © 2022 by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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