Behaviour Change Campaigns

Learning Objectives

  1. Understand the science behind changing behaviours
  2. Use the COM-B model to persuade people to change their behaviours

What is a Behaviour Change Campaign (BCC)?

A behavior change campaign is a targeted effort to encourage people to adopt new behaviors or modify existing ones to achieve specific goals or outcomes. These campaigns are designed to raise awareness, educate, and motivate individuals or communities to take action towards positive behavior change.

Behavior change campaigns play a vital role in addressing public health issues, promoting social change, and driving positive outcomes in various domains. By leveraging strategic communication, targeted messaging, and collaborative efforts, these campaigns have the potential to inspire individuals and communities to adopt healthier, more sustainable behaviors.

COM-B Model for Behaviour Change

Watch this 14minute overview from one of the creators of the COM-B model:



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