Compliance Techniques

Learning Objectives

  1. Understand key techniques for gaining compliance.

How can you convince people to donate money, to volunteer their time, to sign a petition or to agree to other things that may be tedious, difficult or otherwise unappealing? Luckily, the field of social psychology has uncovered techniques that are effective in persuading people to comply with our requests. Interestingly, the way we craft the message can have a major impact on their likelihood of agreeing to our request.

Read this Psychologist World overview of key techniques for getting people to say “yes!”:

PDF version here:

Note: I don’t recommend using the Low Balling Technique as this could be considered unethical. However, it is helpful to study this technique so that you can recognize when it is being used on you!

Key Takeaways

  • Foot-in-the-Door Technique
  • Door-in-the-Face Technique


  1. Consider how you might apply one of these techniques to a marketing or PR situation.




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