28 Convergence
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Convergence is understood as the “flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want.” (Jenkins, 2006)
So what is it when we are talking about media convergence. First of all, convergence implies changes. These changes can appear within the media system or society affecting the channels and the way information is shared and presented. In a convergence culture one news story or a single piece of information is shared through various channels and across multiple media platforms. Multiple aspects of a topic are revealed in this way as different media types concentrate on different aspects and bring different facets to life.
The term convergence does not only refer to an idealized way of sharing information with a highly engaged and participating audience who shape the information to their own needs. It also refers to motions of concentration and economization within certain branches of the media industry.
Additional links
http://www.wisegeek.org/what-is-globalization.htm#slideshow
References
Jenkins, H. (2008). Convergence culture: where old and new media collide. New York: New York University Press.