Product Management
by Cindy Royal
Summary
Digital technologies provide new ways for media companies to distribute information, engage the public, and assess results and outcomes. These products should also reflect an organization’s commitment to ethics and its responsibility to the audience. Those who manage digital products must possess a combination of communication skills and technology savvy, as well as demonstrate innovation, leadership, strategy, and creativity. This chapter explores the emerging role of product management as it specifically relates to journalism and media companies.
Learning Objectives
- Define what a digital product is and what a product manager does.
- Explain the history and background of product management.
- Describe methodologies and processes associated with product management.
- Describe the skills of a successful product manager.
Inside This Chapter
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- Product Management for Journalists, by Cindy Royal
- From the Field: Process Engineering Helped Build a Replicable Model for Two Startup News Sites, Interview with Kat Friedrich
Cindy Royal, Ph.D., is director of the Media Innovation Lab at Texas State University’s School of Journalism and Mass Communication. Reach her on Twitter at @cindyroyal.
Editor’s Note: The materials in this chapter have been added for Fall 2018. This chapter is not yet available in the print edition. You can leave feedback using Hypothes.is annotations on the chapter, or contact us.
