Pitching Ideas
by Mark Poepsel
Summary
Want to get funding for your j-startup? You’ll need to learn how to pitch.
Learning Objectives
In this chapter, you will:
- Learn how to take ideas for media startups and turn them into professional pitches following a suggested template.
- Learn the components of a good media pitch presentation.
- Use tools and materials for pitch development.
Inside this Chapter
- Pitching Ideas
- From the Field: The Perfect Pitch, by Amy Eisman
Mark Poepsel, Ph.D., is an assistant professor at Southern Illinois University in Edwardsville in the Department of Mass Communications. He researches media sociology and leadership in journalism organizations and teaches courses in media management, media entrepreneurship, graduate research methods, broadcast writing, introductory writing, and introductory theory. In 2016, he was a fellow at the Scripps Howard Journalism Entrepreneurship Institute, and he was a Scripps Visiting Professor in Social Media. Reach him on Twitter at @markpoepsel.
