13.6 Creating an Informative Presentation

An informational presentation is common request in business and industry. It’s the verbal and visual equivalent of a written report. Informative presentations serve to present specific information for specific audiences for specific goals or functions. Table 7.1 below describes five main parts of a presentation to inform.

Table 7.1. Presentation Components and Their Functions. Lists the five main parts or components of any presentation (McLean, S., 2003).



Attention Statement

Raise interest and motivate the listener


Communicate a point and common ground


Address key points


Summarize key points

Residual Message

Communicate central theme, moral of story, or main point

Sample Speech Guidelines

Imagine that you have been assigned to give an informative presentation lasting five to seven minutes. Follow the guidelines in Table 7.2 below and apply them to your presentation.

Table 7.2. Sample speech guidelines. Seven key items.


Choose a product or service that interests you (if you have the option of choice) and report findings in your speech. Even if you are assigned a topic, find an aspect or angle that is of interest to research.


Your general purpose, of course, is to inform. But you need to formulate a more specific purpose statement that expresses a point you have to make about your topic—what you hope to accomplish in your speech.


Think about what your audience might already know about your topic and what they may not know, and perhaps any attitudes toward or concerns about it. Consider how this may affect the way that you will present your information.

Supporting Materials

Using the information gathered in your search for information, determine what is most worthwhile, interesting, and important to include in your speech. Time limits will require that you be selective about what you use. Use visual aids!


  • Write a central idea statement that expresses the message, or point, that you hope to get across to your listeners in the speech.
  • Determine the two to three main points that will be needed to support your central idea.
  • Finally, prepare a complete sentence outline of the body of the speech.                


Develop an opening that will

  1. get the attention and interest of your listeners,
  2. express your central idea or message,
  3. lead into the body of your speech.


The conclusion should review and/or summarize the important ideas in your speech and bring it to a smooth close.


The speech should be delivered extemporaneously (not reading but speaking), using speaking notes and not reading from the manuscript. Work on maximum eye contact with your listeners. Use any visual aids or handouts that may be helpful.

Informative presentations illustrate, explain, describe, and instruct the audience on topics and processes.


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13.6 Creating an Informative Presentation Copyright © 2019 by Jordan Smith; Melissa Ashman; eCampusOntario; Brian Dunphy; and Andrew Stracuzzi is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License, except where otherwise noted.

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