14.0: Presentations to Persuade
Chapter Learning Objectives
- Identify and demonstrate how to use six principles of persuasion.
- Describe similarities and differences between persuasion and motivation.
- Identify and demonstrate the effective use of five functions of speaking to persuade.
- Label and discuss three components of an argument.
- Identify and provide examples of emotional appeals.
- Demonstrate the importance of ethics as part of the persuasion process.
Chapter 14 Sections
This chapter has been adapted from the following:
“VIII. Chapter 8: Presentations to Persuade” in Communication for Business Professionals Copyright © 2018 by eCampusOntario is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
