Book Title: Graphic Design and Print Production Fundamentals

Author: Graphic Communications Open Textbook Collective

Cover image for Graphic Design and Print Production Fundamentals

Book Description: This textbook -- written by a group of select experts with a focus on different aspects of the design process, from creation to production -- addresses the many steps of creating and then producing physical, printed, or other imaged products that people interact with on a daily basis. It covers the concept that, while most modern graphic design is created on computers using design software, the ideas and concepts don’t stay on the computer. The ideas need to be completed in the computer software, then progress to an imaging (traditionally referred to as printing) process. Keywords are highlighted throughout and summarized in a Glossary at the end of the book, and each chapter includes exercises and suggested readings.

License:
Creative Commons Attribution

Contents

Book Information

Book Description

This textbook is written by a group of select experts with a focus on different aspects of the design process, from creation to production.Traditionally referred to as graphic design, communication design is the process by which messages and images are used to convey information to a targeted audience. It is within this spectrum that this textbook addresses the many steps of creating and then producing physical, printed, or other imaged products that people interact with on a daily basis. Design itself is only the first step. It is important when conceiving of a new design that the entire workflow through to production is taken into consideration. And while most modern graphic design is created on computers, using design software such as the Adobe suite of products, the ideas and concepts don’t stay on the computer. To create in-store signage, for instance, the ideas need to be completed in the computer software, then progress to an imaging (traditionally referred to as printing) process. This is a very wide-reaching and varied group of disciplines.

Each chapter begins with a list of Learning Objectives, and concludes with Exercises and a list of Suggested Readings on the Summary page. Throughout, key terms are noted in bold and listed again in a Glossary at the end of the book.

Book Source

This book is a cloned version of Graphic Design and Print Production Fundamentals by Graphic Communications Open Textbook Collective, published using Pressbooks by BCcampus under a CC BY (Attribution) license. It may differ from the original.

Author

Graphic Communications Open Textbook Collective

License

Icon for the Creative Commons Attribution 4.0 International License

Graphic Design and Print Production Fundamentals Copyright © 2015 by Ken Jeffery is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

Metadata

Title
Graphic Design and Print Production Fundamentals
Author
Graphic Communications Open Textbook Collective
Contributors
Wayne Collins; Alex Hass; Ken Jeffery; Alan Martin; Roberto Medeiros; and Steve Tomljanovic
License

Icon for the Creative Commons Attribution 4.0 International License

Graphic Design and Print Production Fundamentals Copyright © 2015 by Ken Jeffery is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

Unless otherwise noted within this book, this book is released under a Creative Commons Attribution 4.0 International License also known as a CC-BY license. This means you are free to copy, redistribute, modify or adapt this book. Under this license, anyone who redistributes or modifies this textbook, in whole or in part, can do so for free providing they properly attribute the book.

Additionally, if you redistribute this textbook, in whole or in part, in either a print or digital format, then you must retain on every physical and/or electronic page the following attribution:

Download this book for free at http://open.bccampus.ca

For questions regarding this license, please contact opentext@bccampus.ca. To learn more about the B.C. Open Textbook project, visit http://open.bccampus.ca .

Cover image: Cover is a montage of two images: (https://unsplash.com/photos/WNevBlZWCKA) by Simon Hattinga Verschure and (https://unsplash.com/photos/BVyNlchWqzs) by Amador Loureiro, both licensed under CC0.

Publication Date
November 13, 2015