4.6 Faculty Perspective – Jennifer Dittmer
Faculty Perspective
Video: Kinlin Experiential Marketing OER – Jennifer Dittmer by Fanshawe OER Design Studio[6:08] transcript available on YouTube
Name |
Jennifer Dittmer |
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Program |
Lawrence Kinlin School of Business and Employer Rounds Course |
Course Highlights |
Seeing clients express shock (in a good way!) when students present their final deliverables; discovering that businesses have followed student recommendations and incorporated student ideas in their marketing activities. |
Advice to Faculty |
Stay organized — there is a lot to keep track of, but the rewards are worth it! |
Takeaways & Benefits |
Gives students an opportunity to develop agile approaches to problem-solving in real-world scenarios while clients benefit from a level of professional input they might not otherwise be able to afford and instructors benefit from continuous opportunities for ongoing learning and fresh situations and ideas. |