4.5 Student Deliverables
The success of the Community Consultancy/Employer Rounds course relies on the completion of final deliverables that demonstrate the students’ application of marketing knowledge and skills used in real-world projects. The deliverables that students are required to complete are outlined below. From fostering teamwork to crafting actionable project deliverables, this course encapsulates the essence of skill-building and experiential learning.
Team Building Activities
Effective teamwork is a crucial aspect of the Community Consultancy/Employer Rounds course. Students will be required to submit team-building assignments that demonstrate their ability to collaborate and work cohesively as a team. Students will be encouraged to showcase their communication skills, leadership abilities, and their capacity to contribute constructively to the team’s success.
Research and Competitive Analysis Activities
The course begins with an emphasis on conducting thorough market research and understanding a client’s competitive landscape. Gaining insight into market dynamics, gathering relevant data and industry insights, and discovering social media trends are pivotal steps toward crafting informed marketing strategies. Students are encouraged to use the library resources and databases to conduct in-depth secondary research.
Website Portfolio
One of the highlights of the Community Consultancy/Employer Rounds course is the creation of a final website portfolio. Each student will be required to develop a website portfolio showcasing the projects they have worked on throughout the course. The website portfolio will act as a comprehensive representation of the student’s skills, knowledge, and achievements in marketing. It will include detailed case studies of each project, highlighting the strategies employed, the challenges faced, and the outcomes achieved. The website portfolio will also incorporate visuals, such as campaign materials, presentations, and videos, to enhance the overall presentation and showcase the students’ creativity and innovation.
The final website portfolio will provide prospective employers with a comprehensive view of the student’s abilities and readiness for the job market. It will serve as a valuable tool for students to present their work to potential employers and demonstrate their capacity to apply marketing principles in real-world scenarios.
Project Management Skills
The Community Consultancy/Employer Rounds course greatly emphasizes project management skills. Students will be expected to showcase their project management abilities through various deliverables. This may include using mind maps to visualize project scopes and objectives, Kanban charts to track project progress, and stand-up calls to update team members on project status. Students must demonstrate their capacity to plan, organize, and execute projects effectively, adhering to timelines and project deliverables.
Final Project Deliverables
Each project culminates with the following final deliverables.
- A signed NDA (Non-Disclosure Agreement)
- A Project Plan that includes a team contract, company summary, situational analysis, and industry research.
- A final report that details all of the research and implementation steps recommended to the client
- A creatively designed presentation slide deck that summarizes the key areas of the report and outlines the main marketing recommendations.
- A live client presentation delivered in person or via Zoom.
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