3.7 Course Assessment
Along with the final client deliverables, students are assessed on their knowledge, practical skills, and deep understanding of how real-world business scenarios exist within an agency-type environment.
Individual and Team Assessments:
Students undergo a blend of individual and team assessments that mirror the dynamic nature of the marketing field. These assessments challenge students to apply their knowledge and skills to address live client projects, fostering collaborative problem-solving and teamwork, which are key skills in the marketing industry. Students are evaluated on their abilities to plan, organize, direct, and control marketing projects.
Client Communication and Project Management:
Students are expected to communicate with their clients via email, zoom, phone, and on-site visits when needed. They are then assessed on how well they establish and maintain these professional-client relations. The objective is to ensure clients’ expectations and goals are clearly understood and met. Additionally, students are assessed on their project management skills, such as milestone planning, task allocation, and efficient project execution.
Faculty Mentorship and Weekly Progress Presentations:
In this course, faculty mentorship plays a crucial role in the assessment process. Each week, students come to class ready to present their work in progress to their instructor. This enables them to receive valuable feedback and guidance, promoting continuous improvement and ensuring their projects align with the course’s learning outcomes and client expectations.
Timeliness and Participation:
Students’ attendance, punctuality, and active participation in touchpoint meetings are key factors in their assessments. Consistent attendance and meaningful contributions to discussions and collaboration are essential for successful completion.
Final Deliverables:
The culminating assessments consist of the final deliverables presented to the clients. These deliverables include a comprehensive and professional report that details the research findings and recommended implementation steps. Students are also required to create engaging presentation slide decks using tools like Canva to summarize the key areas of their reports and communicate the recommendations effectively through their final presentation to the client. Clients are invited to attend final presentations in person at the College, or alternatively, they can be done on Zoom in front of their peers and mentors.
The Community Consultancy/Employer Rounds course assessments are designed to simulate the challenges and demands of the marketing industry, ensuring that students are well-prepared for successful and impactful careers in marketing.
