3.6 Types of Projects

Market Research:

Our students help businesses identify areas of opportunity, measure market trends, and conduct competitive analysis. They provide companies with valuable insights into their target audience and market dynamics.

Customer Relationship Management:

If you want to understand and engage your most valued customers, our students can create customer profiles, map their purchase journey, and recommend relationship-building practices. They help businesses build their customer relationship management systems.

Content Creation:

Our talented students are skilled in content creation. Whether it’s improving a company’s website, social media, or blog content, they’ll create engaging and brand-aligned material that resonates with target audiences.

Social Media Marketing:

We help businesses build a cohesive brand persona across their social media platforms. Our students can create and manage social media content that can captivate an audience and even run Facebook ad campaigns.

Web Development:

Our students are proficient in various website-building platforms like WordPress, Wix, and Shopify. Whether a company needs improvements to an existing website or a new one from scratch, they have the skills to enhance a brand’s online presence.

Email Marketing:

Often, companies collect a database of email contacts but aren’t sure how to make the most of it; our students can help. They’ll design and execute effective email marketing campaigns, turning those contacts into repeat customers with email marketing strategies.

Search Engine Marketing:

Students join our course with the skills to create and manage Google Ad campaigns. They have the skills to analyze websites and craft compelling ads to attract traffic. From creation to implementation, students run ad campaigns and know how to optimize and run performance reports.

Search Engine Optimization:

Our students are trained in SEO techniques and can optimize websites to rank well on Google. They’ll ensure that a company’s content uses the right keywords, that links are optimized for search engines, and apply the best practices necessary to have a site appear in search results.

Marketing Strategy:

New brands often don’t have a big-picture Marketing Strategy in place for their company. Our students can collaborate to help businesses develop a comprehensive marketing plan. Their strategies will be data-driven and packed with actionable details on how to achieve marketing objectives.

Brand Creation & Development:

Our students have assisted in creating or rebranding businesses. They work closely with business owners to help bring their vision to life, from logo design and brand messaging to positioning strategies and overall brand image enhancement.

Usability Testing & Design:

Our students can analyze and enhance the user experience of a website through usability testing and design improvements. They help identify the user’s pain points and recommend design changes to optimize user engagement and satisfaction.

IMC Plans (Integrated Marketing Communications):

Our students are well-versed in creating integrated marketing communication plans. To enhance brand visibility and impact, they help ensure that a brand’s message is consistent across all marketing channels, including advertising, public relations, digital marketing, and social media.

It is evident from the types of projects listed above that our students are prepared to handle a broad range of marketing challenges, working with businesses on their marketing goals and delivering professional results and action-driven recommendations.

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