3.1 Course Design
Course Introduction
Community Consultancy (also referred to as Employer Rounds) is a 6-credit capstone experiential learning course offered in the culminating semesters of the Marketing Management (MKM) and Business Administration Marketing (BAM) programs at Fanshawe College. The community consultancy course provides students with a unique opportunity to work on live client projects and apply their knowledge and skills acquired throughout their academic journey.
The intention of the course is to mimic the fast-paced work environment found within a Marketing Agency, allowing students the opportunity to work on multiple types of marketing projects for two different clients, all within a short time frame.
The course’s design ensures that students engage in meaningful and transformative experiential learning experiences that build the necessary job skills required for a future career in Marketing. Students will have the opportunity to apply their marketing knowledge to real-world marketing challenges, demonstrating their understanding of marketing concepts and strategies.
By working collaboratively in teams and engaging in regular instructor feedback sessions, students will develop project management skills, critical thinking, and problem-solving abilities, thereby meeting the course’s learning outcomes.
Course Learning Outcomes
Upon successful completion of the course, you will be able to:
- Identify the appropriate technology, promotional tools, methods, and elements to support marketing goals and objectives.
- Build appropriate courses of action based on quantitative data and secondary and primary market research information.
- Apply project management principles to work as a collaborative team member and contribute to the planning, organizing, directing, and controlling of a marketing team.
- Develop and present to an audience (using language, style and visuals) an appropriate marketing strategy and tactical plan for marketing products, concepts, goods or services.
- Perform research, prepare assignments and presentations and engage in communication and collaboration activities with peers, clients and other stakeholders.
- Apply knowledge of market segmentation, consumer targeting and emerging trends to develop marketing strategies.
- Create a professional portfolio that demonstrates career readiness and marketing knowledge.
