Faculty Perspective
Video: Kinlin Experiential Marketing OER – Lina Manuel by Fanshawe OER Design Studio[1:46] transcript available on YouTube
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Name
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Lina Manuel
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Program
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Lawrence Kinlin School of Business and Employer Rounds Course
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Course Highlights
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- This course bridges theory and practice, preparing students for marketing careers through hands-on client projects.
- Faculty mentors guide students through the experiential learning process, ensuring clients’ needs are aligned with student experiences.
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Advice to Faculty
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- Engage and empower students to become confident consultants.
- Encourage students to think critically, ask questions and dig deep into research.
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Takeaways & Benefits
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- Students leave this course with practical skills and an understanding of real-world marketing challenges.
- Students become agents of positive change by applying learning to benefit small businesses and non-profits.
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