Chapter VIII: Communication Strategy

Internal Sheridan Community

A member of the Communications, Public Administration, and Marketing (CPAM) team is on the Well Series Committee and supports sending communications to the relevant targeted student population (e.g., Arrive Well messaging to incoming international students). The Manager, Well Series, coordinates faculty member and staff communications through internal newsletters and intranets. They also update and send out the Learn Well modules to the respective course leads and program coordinators prior to the start of each term. The College’s Office of the Registrar also supports communication by advertising the Well Series in their application portal, through just-in-time emails (e.g., Graduate Well is included in email communications to students eligible to graduate), specialized series emails, and as a response to students with email inquiries. Communications are organized using a Gantt chart below.

External Community

Sheridan has also advertised the Well Series externally  through the Toronto Star and The Globe and Mail.