Book Title: Understanding Business
Edited by Anela Tomac
Book Description: A comprehensive introduction to the dynamic world of business designed for first-year courses at Conestoga College, this OER covers core business concepts from a Canadian perspective, including economics, banking, entrepreneurship, sales, management, marketing, HR, finance, and operations. It also covers vital themes such as global business, ethical business practices, corporate social responsibility, teamwork, risk management, and personal financial literacy. This resource is an adaptation of Business Fundamentals by Kerri Shields, which updated and revised the popular 2018 Fundamentals of Business: Canadian Edition by Business Faculty from Ontario Colleges and eCampusOntario Program Managers.
Contents
Book Information
Book Description
Understanding Business is a comprehensive introduction to the dynamic world of business. Designed with first-year college and university students in mind, particularly those new to the subject, this textbook provides a solid starting point for learners aspiring to build a career in business.
This OER explores the core functions of business operations, demonstrating how various departments collaborate to drive sales, manage financial resources, innovate products and services, engage customers, and make strategic decisions. It also covers vital themes such as ethical business practices, corporate social responsibility, teamwork, risk management, and personal financial literacy. In addition, readers are introduced to the principles of entrepreneurship and the critical roles that managers and leaders play in organizational success.
With a focus on Canadian economic and banking systems, this resource offers localized insights while maintaining a global perspective through examples drawn from Canada, the U.S., and beyond.
Understanding Business is an adaptation of Business Fundamentals by Kerri Shields. This OER was developed for the introductory business courses at Conestoga College and is a new iteration of the popular 2018 Fundamentals of Business: Canadian Edition by Business Faculty from Ontario Colleges and eCampusOntario Program Managers.
License
Understanding Business Copyright © 2025 by Conestoga College is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Subject
Business studies: general
Metadata
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Understanding Business Copyright © 2025 by Conestoga College is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
This book and the media within may not be used in the training of large language models or otherwise be ingested into LLMs or generative AI software without the permission of Conestoga College.