5 References

Baertlein, L. & Rigby, B. (2015). Starbucks ‘Race Together’ campaign brews backlash. Huffington Post. Retrieved from: http://www.huffingtonpost.com/2015/03/18/starbucks-race-Backlash_n_6898324.html

Barber, E. (2014). Malaysia Airlines asked for travelers’ ‘bucket lists’ in ill-advised contest. TIME. Retrieved from: http://time.com/3254363/malaysia-airlines-mas-my-ultimate-bucket-list-branding-marketing-disaster/

Cacioppo, J.T., Petty, R.E., Kao, C.F., Rodriguez, R. (1986). Central and peripheral routes to persuasion. Journal of Personality and Social Psychology, 31, 1032–1043.

Hallahan, K., Holtzhausen, D., van Ruler, B., Vercic, D., Sriramesh, K. (2007). Defining strategic communication. International Journal of Strategic Communication, 1(1), 3-35.

Hastings, R. (2008). Principles of strategic communication. Retrieved from: http://www.au.af.mil/info-ops/documents/principles_of_sc.pdf

Paul, C. (2011). Strategic communication: Origins, concepts, and current debates. Westport, CT: Praeger.

Sanders, S. (2015). Starbucks will stop putting the words ‘Race Together’ on cups. NPR. Retrieved from: http://www.npr.org/sections/thetwo-way/2015/03/22/394710277/starbucks-will-stop-writing-race-together-on-coffee-cups

Wang, A. (2006). Advertising engagement: A driver of message involvement on message effects. Journal of Advertising Research, 46(4), 355-368.