Book Title: Writing for Strategic Communication Industries
Book Description: Good writing skills are important in today’s competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing.
Contents
Book Information
Book Description
Good writing skills are important in today’s competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers:
- Straightforward chapters that use real-world examples to illustrate key points.
- Discussion of different writing styles and techniques.
- Examples of communication materials such as press releases, creative briefs, feature articles, and more.
- Embedded videos of insights from communication professionals.
- Tips on pitching to the media.
- A collection of popular sources for further explanation.
Book Source
This book is a cloned version of Writing for Strategic Communication Industries by Jasmine Roberts, published using Pressbooks by The Ohio State University under a CC BY-NC (Attribution NonCommercial) license. It may differ from the original.
License
Writing for Strategic Communication Industries Copyright © 2016 by Jasmine Roberts is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.
Metadata
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Writing for Strategic Communication Industries Copyright © 2016 by Jasmine Roberts is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.