9.5 Chapter Summary
Research shows that group formation is a beneficial but highly dynamic process. The life cycle of teams can often closely resemble various stages in individual development. In order to maintain group effectiveness, individuals should be aware of key stages as well as methods to avoid becoming stuck along the way. Good leadership skills combined with knowledge of group development will help any group perform at its peak level. Teams, though similar, are different from groups in both scope and composition. Groups are often small collections of individuals with various skill sets that combine to address a specific issue, whereas teams can be much larger and often consist of people with overlapping abilities working toward a common goal.
Many issues that can plague groups can also hinder the efficacy of a team. Problems such as social loafing or groupthink can be avoided by paying careful attention to team member differences and providing clear definitions for roles, expectancy, measurement, and rewards. Because many tasks in today’s world have become so complex, groups and teams have become an essential component of an organization’s success. The success of the team/group rests within the successful management of its members and making sure all aspects of work are fair for each member.
Ethical Dilemma

Imagine you work at an ad agency and your team is charged with coming up with the name for Taylor Made’s Newest Driver. You have been with the company for 6 months. The branding team has been brainstorming for the last 2 hours, filling up pages and pages of the flipchart with innovative, imaginative names. Feeling daunted by how loudly, quickly, and assertively branding team members are shouting out suggestions, you decide to sit this one out, even though you have some ideas. You are uncomfortable shouting over everyone else and you believe that the group would discount your input anyway. Plus, everyone else is generating so many good names that the group is bound to succeed regardless of your input.
What Do You Think?
- Is your lack of participation ethical? Why or why not?
- What are the implications of speaking up or not speaking up?
- Would you change your answer if you’d been with the company for 10 years instead of 6 months?
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