Generative Artificial Intelligence

Here are guidelines to consider when using generative AI tools during the OER content creation. As the technology in this space evolves rapidly, these guidelines will continually be reviewed and updated.  For this document, we define generative artificial intelligence (AI) as a type of artificial intelligence used to create images, text, audio, video, computer code and other types of content via text prompts from a user. Generative AI can be in the form of a standalone tool or can be incorporated or integrated into other content-creation tools.

Generative AI tools

There are hundreds of generative AI tools, with more being developed daily, so it is impossible to provide a definitive list of all the tools covered by these guidelines. The following are some examples: ChatGPT, Dall-e, midjourney, and Microsoft Copilot.

 

Ways You Could Use Generative AI to Create OER

Here are some ways that generative AI could be used when creating or adapting OER:

  • Create question sets, case studies, and other instructional resources.
  • Analyze and create summaries of text.
  • Automate the creation of an audio text version, usually for accessibility purposes.
  • Translate text to another language.
  • Analyze a photo to create alt text for accessibility purposes.
  • Create illustrations and photo-realistic images for both decorative and instructional purposes.
  • Create instructional videos.
  • Generate scripts that can be used for videos and podcasts.
  • Check spelling and grammar in your written text.

You can use AI to help generate content for an OER, but it is important to be transparent and provide sourcing where possible. See the recommendations below.

Intentional vs. unintentional use
With the proliferation of generative AI tools and the continual integration of these tools into other software packages, you may not know that a tool you are using to create learning materials is using generative AI. Therefore, these guidelines are intended to be interpreted with leniency and flexibility to allow for the possibility that generative AI use may not always be visible or apparent to the person who is using a tool.
Considerations and Risks

While these tools can be of great value, there are numerous ethical concerns and potential risks you should be aware of when you consider using generative AI tools to develop OER.

  1. Lack of transparency. The source of the training data and the programming logic used by many generative AI tools is not always made available to the public. Indeed, even the companies that develop the tools may not be able to explain exactly how they work or how they arrived at the outputs they did.
  2. Bias. Because there is a lack of transparency in how the tools are constructed and what data is used to train them, this can lead to biases being present in the output.
  3. Accuracy. Generative AI systems can sometimes produce inaccurate or made-up answers (also referred to as hallucinations).
  4. Intellectual property (IP) and copyright. There are three areas where copyright and IP should be considered: the content that the AI tool has been trained with, the content that the AI tool generates, and using AI to generate summaries of copyrighted content.
    1. Use of content to train AI models. Many generative AI tools have been trained on copyrighted works, often without the permission of copyright holders. While organizations such as Creative Commons argue that this use is considered fair use under current copyright legislation, there are a number of lawsuits where creators are arguing that AI tools are creating unauthorized derivatives. This also means that AI-generated content could be subject to copyright claims.
    2. Applying copyright to generated output. Legal decisions and rulings around copyrighting AI-generated content have been very clear in the United States. AI-generated content is not human-made and, therefore, cannot be protected by copyright. In Canada, there have not been definitive legal rulings around this, although the emerging consensus in Canada is that Canadian copyright law will follow closely with the US when it comes to copyright and AI due to the shared international copyright and trade agreements the two countries have with each other.
    3. Using AI to generate summaries of copyright work. It is unlikely that using generative AI to summarize copyrighted content is a violation of copyright as the AI generated summary is machine and not human-generated.
  5. Sustainability. Generative AI uses massive amounts of electricity to operate, which has led to examinations as to how environmentally sustainable generative AI is.

Recommendations

  • Manually review and assess all AI-generated content for accuracy, appropriateness, and usefulness before including it in any OER. AI-generated content should be reviewed by more than one expert on the subject matter to ensure its validity. As an OER author, you are ultimately accountable for the content you share in your OER, therefore you must manually verify the accuracy of the content.
  • Use tools like Perplexity.AI that provide sources for generated content and verify the sources.
  • Closely review any AI-generated content for bias, including language or images that reinforce cultural or societal stereotypes around race, ethnicity, colour, ancestry, place of origin, political beliefs, religion, marital status, family status, ability, sex, gender identity and expression, sexual orientation, age, and class and/or socioeconomic status.
  • Be transparent about your use of generative AI. Include statements within the OER that let others know you have used generative AI to create the OER.
  • Do not apply a Creative Commons license to AI-generated content.

AI Statements should include:

  • what content was generated
  • what tools were used to generate the content, including links to the tool,
  • how you used that tool (i.e. what prompts was the tool given that generated the content)
  • the date the content was generated
  • the steps were taken to review the content to ensure it was valid and correct.
Examples

OpenAI. (2024, April 29). ChatGPT. [Large language model]. https://chat.openai.com/chat

ChatGPT used with the prompt “Create a 250 word summary explaining what marketing is, why marketing recreation programs and events is important and the different forms marketing can take.” Content has been heavily edited – words have been replaced/removed/added, phrases have been changed, etc.

Program Planning in Recreation: 9.1 Marketing

Microsoft. (2023). Copilot [Large language model]. https://copilot.microsoft.com/


Generative Artificial Intelligence” from  Getting Started: OER Publishing at BCcampus Copyright © 2021 by BCcampus Open Education Team is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted. Modifications: summarized some content for brevity.

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Fanshawe OER Development Guide Copyright © 2023 by Fanshawe College is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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