Chapter 2: Social Media Marketing

Chapter Outline

2.0 Learning Objectives
2.1 Social Media Marketing
2.2 Social Media Platforms and Use
2.3 Social Media in the Club Environment
2.4 A 6-step Social Media Marketing Framework
2.5 The Influence of Social Media on Marketing in the Golf Industry
2.6 Chapter Summary

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Marketing for Golf Management Copyright © 2024 by Colin Robertson is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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