Book Title: Marketing for Golf Management
Subtitle: An Introduction
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Book Description: Marketing for Golf Management is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive digital marketing strategy.Book Analytic Dashboard
Contents
Book Information
Book Description
This comprehensive marketing guide offers a strategic blueprint for golf management professionals, providing invaluable insights and practical strategies to navigate the complexities of marketing in today’s competitive landscape and golf industry.
From the foundational principles of marketing to the latest trends in digital and social media marketing, each chapter delves into key aspects essential for success in golf management. Readers will explore topics such as service excellence, integrated brand partnerships, consumer and business buying behavior, pricing structures, and the crucial role of marketing research in informed decision-making.
Whether seeking to attract new members, enhance brand visibility, or cultivate lasting relationships with consumers, “Marketing for Golf Management” provides the necessary tools and strategies to drive growth and success in the ever-evolving golf industry. By blending theory with practical examples, this book empowers golf management professionals to leverage marketing as a strategic asset, positioning their businesses for sustainable growth and long-term success.
With its comprehensive approach and actionable insights, “Marketing for Golf Management” is an indispensable resource for anyone looking to thrive in the competitive world of golf management.
License
Marketing for Golf Management Copyright © 2024 by Colin Robertson is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Subject
Sales and marketing management
Metadata
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Marketing for Golf Management Copyright © 2024 by Colin Robertson is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.