Acknowledgements

This open textbook has been compiled by Colin Robertson, in partnership with the OER Design Studio and the Library Learning Commons at Fanshawe College in London, Ontario This work is part of the FanshaweOpen learning initiative and is made available through a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License unless otherwise noted.

Attribution

We want to acknowledge and thank the following authors/entities who have graciously made their work available for the remixing, reusing, and adapting of this text:

• Principles of Marketing by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
• eMarketing: The Essential Guide to Online Marketing by Saylor Academy is licensed under a Creative Commons Attribution-NonCommerical-Share Alike 3.0 license unless otherwise noted.
• Foundations in Digital Marketing by Rochelle Grayson is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
•  Introduction to Business by Linda Williams and Lumen Learning is licensed under a  Creative Commons Attribution license  unless otherwise noted. 
•  Fundamentals of Public Speaking by Lumen Learning, which is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
• CUST105: Customer Service by Saylor Academy is licensed under a  Creative Commons Attribution 3.0 Unported license.
•  Principles of Management by Rice University, OpenStax is licensed under a Creative Commons Attribution 4.0 International license unless otherwise noted.
•  Business Fundamentals for the Golf & Club Industry by Robert Foster is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
• Introduction to Marketing I (MKTG 1010) by NSCC & Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
•  A Guide to Rhetoric, Genre, and Success in First-Year Writing by Melanie Gagich & Emilie Zickel is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Cover Image by Robert Armstrong includes  “Shopping on Aisle Eight” by arbyreed, CC-BY-NC-SA 2.0

Collaborators

This project was a collaboration between the author and the team in the OER Design Studio at Fanshawe.  The following staff and students were involved in the creation of this project: 

• Shauna Roch – Project Lead
• Wilson Poulter – Copyright Officer
• Catherine Steeves – Instructional Designer
• Andrew Stracuzzi – Quality Assurance
• Jason Benoit – Instructional Design Student
• Rosalyn Bourne – Instructional Design Student
• Freddy Vale – Graphic Design Student
• Stephany Ceron Salas – Ancilliary Resource Developer