5.3 Corporate Sales and Merchandising
It is often said that a golf membership is valued as an extension of one’s home. Many golf clubs aim to accommodate their members and customers with a one-stop-shop facility for recreational activities, fitness, dining, corporate hospitality, personal instruction, sales, and more. Corporate sales at a club is a revenue generation tool with unlimited potential and growth opportunities. Why should a pro shop or retail outlet be limited to daily foot traffic and online sales? By offering access to personalized products, large quantity orders, discounts, and unrepresented brands, members and customers can purchase corporate sales for their business through the club.
“Finding that unique item that speaks to your vision as a company and experiencing top-level service are what you can expect in the process of working with us. With the broad range of companies we have access to, you’ll find something for any event, group, or individual you are looking for. Our corporate catalogue will help you to find the perfect items to engage your audience and allow us to present your brand in the best way possible” — (Elk Ridge Resort, n.d.).
Products and Services for Corporate Sales
- Apparel
- Golf Balls
- Golf Clubs
- Golf Bags
- Golf Gloves
- Headwear
- Sunglasses
- Footwear
- Travel Accessories
- Gift Ware
- And more…
Merchandising
Merchandising is everything you do to promote and sell your products once the potential customer is in your store. When we talk about merchandise, we talk about products available for sale, typically in retail. Since the sales process often starts with the eyes, retail merchandising typically involves presenting products in a visually favourable light to try and encourage purchases and engage the customer to spend time shopping.
Merchandising Strategies
Some of the most popular ways to entice buyers to purchase include:
- Window and in-store displays
- Grouping related products together
- Shelf signage
- In-store ads featuring the merchandise
- Samples and giveaways
- In-store demonstrations
- Well-stocked shelves
- Spotlighting promotional items
Key Takeaways
- Sales is a highly visual-driven activity; understanding what is appealing to customers can, therefore, drive sales.
- Merchandising can give your business a sense of identity and brand.
- Effective merchandising can distinguish you from your business competitors.
“What Is Merchandising? Definition and Guide” by Shopify Staff is licensed under a Creative Commons Attribution 4.0 International license.—modifications: only the first two sections are used.
