Chapter 8: Business Buying Behavior

Chapter Outline

8.0 Learning Objectives
8.1 The Characteristics of Business-to-Business (B2B) Markets
8.2 Stages in the B2B Buying Process and B2B Buying Situations
8.3 Ethics in the Club Industry
8.4 Chapter Summary

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Marketing for Golf Management Copyright © 2024 by Colin Robertson is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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