Chapter 7: Consumer Buying Behaviour
Chapter Outline
7.0 Learning Objectives
7.1 Factors That Influence Consumers’ Buying Behaviour
7.2 Low-Involvement Versus High-Involvement Buying Decisions and the Consumer’s Decision-Making Process
7.3 Stages in the Buying Process
7.4 Psychological Factors
7.5 Revenue Generation in the Golf Industry
7.6 Chapter Summary
