About the Author

Jennifer White is a professor in the School of Business at Conestoga College. She joined the college in 2018 as a part-time instructor in the marketing diploma program and global business management graduate certificate program.

Before joining Conestoga, Jennifer worked in the financial industry for 15 years with a career focus in marketing, product development, research, and digital. Jennifer has vast experience developing new products, crafting creative marketing campaigns, and helping brands get established in this industry. Jennifer also spent much of her career building and leading teams of various sizes. Throughout her time with Conestoga, she has developed new course offerings, created online courses, and supported marketing and strategic initiatives. In her spare time, Jennifer runs a business focused on helping companies conduct marketing research and develop and execute marketing strategies.

Jennifer holds bachelor’s degrees in English and business administration, an executive MBA, an advanced diploma in marketing, and a certificate in adult education, as well as additional certifications in sales, marketing, and research. She is currently completing her PhD.