Book Title: Marketing Research in Practice
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Book Description: A series of OER modules designed to bridge the gap between theoretical concepts and modern marketing challenges with actionable insights that can be directly applied to real-world scenarios. With a focus on current trends and technologies that shape the marketing research landscape, this resource will help prepare learners to conduct and apply marketing research grounded in solid, empirical evidence.
Contents
Book Information
Book Description
A series of OER modules designed to bridge the gap between theoretical concepts and modern marketing challenges, Marketing Research in Practice introduces students to practical, actionable insights that can be directly applied to real-world scenarios. Topics include consumer behaviour, market segmentation and targeting, productive development and testing, brand perceptions and positioning, competitive analysis, digital marketing research, and data analytics and interpretation. Each module is practical and interactive, focusing on current trends and technologies that shape the marketing research landscape. This resource will help prepare learners to conduct and apply marketing research grounded in solid, empirical evidence.
License
Marketing Research in Practice Copyright © by Jennifer White is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Subject
Market research
Metadata
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Marketing Research in Practice Copyright © by Jennifer White is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
This resource is currently in development; published modules are available under the license indicated.
This resource and the media within may not be used in the training of large language models or otherwise be ingested into large language models or generative AI software without the permission of Conestoga College.