Attributions

“Marketing Research in Practice,” copyright © by Jennifer White, was published by Conestoga College Open Learning in 2024 and is licensed Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International except where otherwise noted. Any derivative work must include an attribution statement on each page, with a link back to the original work. Please use the following template statement as a guide:

Unless otherwise indicated, this [insert chapter or work description] contains material adapted from “Marketing Research in Practice,” copyright © by Jennifer White, published by Conestoga College Open Learning in 2024, and is used under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International license. Download and access this OER for free at Marketing Research in Practice.

 

Publication History

Module 1: Marketing Research vs. Market Research was published on June 14, 2024.