Module 9: Data analysis and presenting the research findings
Learning Objectives
In module 9, students will learn how to:
- Define the role of data analysis in market research and its significance in transforming raw data into actionable insights for decision-making.
- Explain the purpose of data formatting, cleaning, and editing in preparing data for analysis.
- Identify the importance of involving individuals with domain knowledge in interpreting data and extracting significant insights.
- Recognize the need for specialized expertise in data analysis for sound interpretation and recommendation generation.
- Identify the essential components of a comprehensive market research report, including the title page, table of contents, executive summary, methodology, findings, and recommendations.
- Explain the importance of clear, concise, and reader-friendly reporting, devoid of technical jargon, for effective communication to decision-makers.
- Articulate the need for condensing key points for presentation slides and providing talking points for presenters to maintain audience engagement.
