Module 3: Indigenous Market Research
Indigenous Communities (First Nations, Inuit, and Métis) in Canada require a different approach to understanding their markets depending on who you are, where you are, and the questions you are interested in answering (i.e. positionality). Reflecting on the questions proposed will help in engaging with this module. This module is written in a way that speaks directly to a non-Indigenous audience and may be helpful to Indigenous people who have been disconnected from their community. Specific considerations depend on your relationship with various Indigenous Communities.
Learning Objectives
Upon completion of this module, students will be able to :
- Reflect on your relationship with Indigenous Communities
- Define what allyship can look like
- Examine research concerns and directions
- Scale Matters – Select where to go for information
By Abraham Francis
